In a world of corporations and conglomerates, you can think that the head of those companies were disconnected from their employees and consumers. That wasn’t true for Satoru Iwata. In his 15 years as the president of Nintendo he was a shining beacon in the community. He was at all the events and getting up close and personal with all of the consumers. Iwata wasn’t loved because he was the president of a company that made games for all ages. he was loved because he loved everyone else. He made decisions that were not only best for business, but also best for the fans who would be affected by that decision.
At the 2005 Game Developers Conference Iwata said “On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.” This is what Iwata stood for. He made games not because of the money. He made games because he loved seeing the reactions of the people playing them.
I’ve been a fan of Nintendo since the NES came out. I remember when I got one and I couldn’t stop playing. From then on I got the SNES, Gamecube and N64. I didn’t get a Wii or WiiU because of monetary reason, but I would have loved to. The reason I want to play Nintendo games is because of how excited Iwata was for the games. How can you not want to play a game when the person who made it is so enthusiastic about it?
Iwata’s love for games has been felt by millions of people. Whether you battled your friends in Smash Bros, tried to catch em all or splattered a fellow squid with paint, you’ve felt Iwata’s love. He has so many games that it is impossible to not play one he has had a hand in making. That’s what made Iwata the best spokesperson for Nintendo. When it came time for E3 or GDC everyone was on the edge of their seats waiting for Iwata to come out or make his appearance to explain what new was happening and how excited he was to show us his new game.
It’s a weird feeling knowing that someone who has made such an impact on the gaming world will no longer be with us. It’s a sad day when someone who had so much of his life left was taken from the world so soon. We, as a community have lost a legend, a fellow gamer and, most importantly, an extremely caring person. There will never be another Satoru Iwata. He will be missed by us all, but his legacy will forever be etched in those plastic cartridges and you can relive them over and over again. You just may have to blow on them first.
Rest in Peace, Satoru Iwata. I raise my controller to you!