Some Thoughts on Her Universe’s Fashion Show

 Her Universe is a company founded by Ashley Eckstein, voice of Ahsoka from Star Wars: The Clone Wars and Star Wars: Rebels. Their primary offerings are various fandom inspired ready to wear garments and accessories (jewelry, purses) for women.  I have some of their earlier items back when they had the license for Battlestar Galactica.

For the past two years, Her Universe has sponsored a fashion show that takes place at Comic Con International in San Diego.  They invite designers from all walks of fandoms to submit one of a kind designs to bring to life.  The winner of the live fashion show at SDCC gets to design a new line of exclusive ready to wear clothing for sale in HOT TOPIC stores and online outlets. It’s pretty awesome.


This year, Her Universe wanted to do something NEW.  With HUNDREDS of applicants for their show in July, Ashley and company decided a multi episode web series chronicling the process was the way to go.  SDCC is launching a brand new service this year called COMIC-CON HQ, an online subscription based streaming service so those not attending the convention can watch certain panels and view content. The channel launched this morning, with the Her Universe Fashion Show as the first offering.  (You can also subscribe via Amazon Prime, a free 7 day trial available before the monthly $5 subscription fee is collected.)

My friend Rose from ER Collective filming a bit of what I assume will be a spotlight with Ashley:

I’ve had many friends and colleges compete as designers, and walk in the fashion show as models.  Many more this year will be featured in the show, and I’m really looking forward to seeing what they come up with.  However, there are some things that crossed my mind while watching the two episodes currently available of the show.

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1.)  The first episode features some “on the floor” footage of the Her Universe booth from various years at SDCC. The resulting film is poor quality, I’m sure they could have gotten some high def stuff from other parties.  This is a minimal thing, not really a make or break for my enjoyment of the series.
2.) I REALLY enjoy the sections where the designers are the focal point, as it should be.  Think of this as a geeky Project Runway, many of the contestants have fine art and real honest to goodness fashion training in their backgrounds, as well as the highly talented couture cosplay creators. It should be LESS about the host, and more about the designers and their designs.

3.) I understand the fabricated drama of “WILL THEY BE ABLE TO MAKE THIS THING”, but some of the feedback isn’t the most constructive. Remembering this stuff is highly edited will no doubt affect my enjoyment.

4.) I hope the series is met with constructive criticism, rather than the angry folks who weren’t picked for this year’s contestants.

5.) The episodes are too short!  Ok fine, that’s not really something that can be helped until the channel starts generating revenue.

In anycase, it will be interesting to see how the series progresses, and how it affects the fashion show during SDCC.  Subscribe to COMIC CON-HQ now to watch the webisodes!

Mary Anne Butler
Mary Anne Butler (Mab) is a writer/photographer from San Francisco, California. She is a lifelong geek (comics, movies, games), huge music nerd, occasionally cosplays at conventions, does Renaissance Faires, and in general lives the life of a True Believer. She may be short, but she makes up for it with a loud voice. #TinyButMighty

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